Today's Word

Tuesday, April 01, 2008

Tata - JLR

A while back, I was elated to find the words 'A Tata Enterprise' on a box of Tetley Tea bags. I was musing about whether Tata would do a Tetley again, with respect to two British icons in the auto industry. You can find a link to these ramblings here.

Now, during the past month, it has turned into a reality. Tata officially bought out Ford Motor Company's controlling stake in Jaguar and Land Rover for a sum of $2.3bn. Now that Tata owns these marquees, should my next automobile be a Jag? Maybe, if I find the words 'A Tata Enterprise' somewhere on the logo...!

Wishing the new entity and the respected parent group continued success.

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